9 years
of copywriting and CRM expertise
70
brands supported since 2023
€20M
generated for our clients
Strategy, creative and retention management for premium e-commerce brands
From your customer base and CRM channels to a source of recurring, predictable revenue, without diluting your brand.
Email, SMS, WhatsApp, loyalty, subscriptions
AI is multiplying the competition.
Ad costs keep rising.
Available attention keeps shrinking.
Constant discounting erodes premium perception.
Trust is becoming increasingly rare.
Branding and relationships are what set you apart, and keep you ahead over time.
Unless you excel at acquisition, moving upmarket is often what protects your margins.
The key to healthy scaling: conversion, retention and an optimised LTV/CAC ratio.
Our goal isn't to produce emails or set up flows.
We combine data with your business needs to grow this asset over the long term, and build your strongest lever for conversion, retention and sustainable growth: more repeat purchases, higher LTV, more predictable revenue, steadier margins and less reliance on acquisition.
Attribution and open rates say nothing about your real growth.
We manage conversion and retention through the metrics that matter: traffic-to-subscriber, subscriber-to-purchase, LTV, LTV/CAC, retention rate, repeat purchase rate…
No room for copy-paste playbooks.
We bring nearly 10 years of marketing and copywriting experience to build your strategy around your personas, products and brand: zero-party data, narrative arcs, levels of awareness.
Your touchpoints can't afford to blend into the crowd.
Bespoke production, consistent with your brand identity and replicable across languages: brand voice, tone of voice and a design system for every channel.
We handle the strategy, creative and management of the touchpoints that turn a first order into a lasting relationship.
Value & retention-led
An in-depth review of your journeys, customer base and performance, with a prioritised action plan.
Pre- and/or post-purchase
Strategic or full-service
and more
La Chênaie · Cosmetics
Full DTC CRM partnership for a cosmetics brand historically sold through retail.
Anonymous brand · Subscription-based food supplements
Full DTC CRM partnership for an eight-figure subscription food supplement brand.
Académie HYGIE · Nutrition
Redesign of the welcome flow and two launch sequences, built on personas, levels of awareness and dedicated narrative arcs.
“The results were fast and striking. If you're looking for support that is both hands-on and strategic, I'd tell you to go for it. We expected them to take care of the copywriting, but Email-Asset also brought real vision on strategy, the sales funnel and lead capture. The team took the time to understand our products, our personas and our world, while adapting to our founder's very demanding style.”
“A great experience: top-quality deliverables, easy communication, deadlines met. By far the best experts we have worked with in email marketing. Thank you.”
Carita Paris (L'Oréal Groupe) · Luxury skincare
Monthly production of newsletters and email campaigns for a luxury brand's global headquarters (in English and French).
Confidential results.
“I warmly recommend the Email-Asset team for newsletter creation. Their proactivity is remarkable: they constantly bring fresh ideas and are incredibly efficient, consistently delivering high-quality work on time. Their agility and flexibility in adapting to our needs have been invaluable. They gave us excellent advice on content strategy and perfectly captured the elegant, refined tone we were looking for. Their contribution has significantly enriched our brand's communication. Many thanks!”
Vichy Laboratoires (L'Oréal Groupe) · Hair & skincare
Confidential results.
“I highly recommend Email-Asset for the on-time delivery of our campaign assets and newsletters. Impressed by how quickly they understood the brand's needs, their copywriting, and their availability for our urgent projects.”
Each of these results started with a diagnostic. We look at your situation, your goals and what's holding you back, and you leave knowing which conversion or retention levers deserve to be activated first, or explored further.
We mainly work with premium e-commerce and DTC brands. We have built a particular understanding of beauty, health, wellness and sport, while remaining open to brands in other sectors that share the same standards.
Depending on the scope we define together, we can handle the diagnostic, strategy, copywriting, design, build, campaigns, flows, segmentation, LTV management, subscriptions and reporting.
We manage retention as a whole: email, SMS, WhatsApp, loyalty programmes and subscriptions.
No. Klaviyo is the platform we use most often and know best, and we are a Klaviyo Partner, but our approach doesn't depend on it.
We can work with other email marketing and automation tools, such as Omnisend, as well as with the solutions that make up your retention ecosystem: loyalty, subscriptions, reviews or referrals.
We partner with Loyoly, Skio, Recharge and other platforms, depending on your stack and needs.
It depends on your starting point, your data volume, the journeys already in place and the priority actions. We prefer to analyse your situation before committing to a timeline or a projection.
Most of our clients work with us over the long term, because retention is built and optimised over time. Depending on your situation, we can also consider a one-off engagement, such as a retention audit or a targeted project.
Either way, the diagnostic is the first step. It helps us understand your situation, your CRM maturity and your goals, so we can define together the most relevant format.
The diagnostic is a first conversation to understand your situation and identify the main challenges. The audit is an in-depth engagement that analyses your journeys, customer base and performance, and delivers a prioritised action plan.
In a first diagnostic, we review your current situation, your goals and the main obstacles to growing your CRM revenue. You'll know which levers deserve to be explored further.
Book a diagnostic